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Press Release:

PANASONIC INTRODUCES THE LUMIX GF5, A NEW ULTRA COMPACT DIGITAL INTERCHANGEABLE LENS SYSTEM CAMERA

LUMIX GF5 features a newly developed 12.1-megapixel Live MOS sensor and incorporates a variety of shooting options to enhance photography experience

SECAUCUS, NJ (April 5, 2012) – Panasonic today announced a new digital interchangeable lens system camera, the LUMIX DMC-GF5, which joins Panasonic’s award-winning LUMIX G Series of digital cameras, which are acclaimed for their high image quality with small and compact body and lenses. The LUMIX GF5 features a newly developed 12.1-megapixel Live MOS sensor and redesigned Venus Engine, helping to ensure true-to-life images through exceptional resolution, image rendering and color reproduction. Even in low-light situations and at a maximum 12800 high ISO sensitivity, the LUMIX GF5 produces stunning photos and videos. The noise reduction system includes a combination 3DNR (3D Noise Reduction) and MNR (Multi-process Noise Reduction) allowing for both bright areas and dark areas to be faithfully reproduced with minimal noise in high sensitivity image recording.

Sporting a sophisticated and stylish design, the LUMIX GF5 features a compact, lightweight body with built-in flash. A rubberized grip makes it easier for users to comfortably hold the camera in one hand. Complying with Micro Four Thirds standard, a wide range of interchangeable lenses is offered to expand photographic experience even more broadly at higher level of photo quality.

“Panasonic expects the LUMIX GF5 to please photo enthusiasts and budding photographers that are looking for the next step from the traditional point-and-shoot camera,” said Christopher Rice, Senior Product Manager, Imaging, Panasonic Consumer Marketing Company of North America. “The camera’s host of shooting options makes photography even more artistic, yet easy for users of any experience level. The powerful Venus Engine and sensor allows the camera to achieve exceptional photo quality in a range of shooting environments.”

The LUMIX GF5, like all cameras in the LUMIX G Series, adopts Contrast AF (Auto Focus), so focusing is controlled by the image sensor. Compared with the Phase difference system AF, Contrast AF boasts higher accuracy, especially when shooting with a bright lens with small F value. To further advance the Contrast AF, the GF5 incorporates full-area focusing, making it possible to set focus on any point in the field of view.

Featuring an ultra high-speed Light Speed AF, the LUMIX GF5 can focus in approximately 0.09*1 seconds making it possible to capture even fast moving subjects clearly. Combined with Touch AF control and high-speed burst shooting at four frames per second in full resolution, it has never been easier to capture fast-moving objects clearly. Additionally, Pinpoint AF allows for even more precise focus by further enlarging the focus area, assisting, for example, to set focus directly on the pupil of an eye.

The LUMIX GF5’s large, 3.0-inch 920,000-dot high-precision touch display and Graphic User Interface (GUI) provide users with ease of use and simple operation. The touch-control system immediately allows users to set focus on a subject just by touching the screen and users can even release the shutter to snap a photo directly from the touch screen. Once a user locks onto a subject by a touch, the camera will track the subject with the AF tracking function, even if the subject moves. Touch Zoom is also available when the LUMIX Power Zoom Lens H-PS14042 lens or H-PS45175 is mounted.

Creative Control Mode has been upgraded from the LUMIX DMC-GF3 by increasing filter options available on the LUMIX GF5 from six options to 14, adding Soft Focus*2, Dynamic Monochrome, Impressive Art, One Point Color, Cross Process and Star Filter, in addition to the conventional Expressive, Retro, High Key, Sepia, Hi Dynamic, Miniature Effect*3 and recently introduced Low Key and Toy Effect modes. With the new GUI menu tab, switching filter effects is seamless. A preview of filter effects can be seen on the large LCD screen via Live View mode and the camera intuitively recommends filters depending on the scene that the camera detects in iA (Intelligent Auto) or iA Plus mode.

For beginner users of interchangeable lens system cameras, the GF5 features a new Scene Guide offering 23 sample pictures shot by professional photographers. Users can choose the photo closest to the situation that they are shooting and optimal parameters for shooting the scene will be set automatically*4. Additionally, procedures, technical advice and recommended interchangeable lens options for the scene can be shown to allow users to better understand and learn photography.

In addition to shooting still photography, the LUMIX GF5 can also record 1920×1080 60i* full-High Definition videos in AVCHD format which excels in both compression efficiency and compatibility with AV equipment for playback. In addition to practical full-time AF, the Touch AF in video recording also lets the user enjoy professional-like selective focusing which allows the focus to be changed while shooting video. The LUMIX GF5 features a dedicated video record button on the top of the body so users can instantly start recording videos while shooting photos without having to make setting adjustments. Along with full-HD video capabilities, the LUMIX GF5 also features high-quality sound, recorded with Dolby® Digital Stereo Creator. Videos can be recorded in MP4 format for playback on a PC or other portable electronic devices without having to convert the files.

Additional features of the LUMIX GF5 include:

• iA mode to automatically activate a range of technologies to enhance photos without adjusting settings every time conditions change, including AF Tracking, Intelligent D-range Control, Intelligent Scene Selector, Face Recognition and Intelligent ISO Control.
• iA Plus mode allows users to adjust defocusing area in the background, exposure compensation and white balance for more flexible control.
• A dedicated sensor that automatically determines shooting angle, making it possible to tell whether a photo was taken horizontally or vertically no matter what lens was used.
• The GUI interface allows users to choose an image and set it as wallpaper for the menu screen.

The LUMIX DMC-GF5 will be available in black, white and red later this year in the following kit options: Body with 14-42mm standard zoom lens will have a suggested retail price (SRP) of $599; body with 14-42mm power zoom lens will have an SRP of $749.

For more information about Panasonic LUMIX digital cameras, please visit www.panasonic.com/lumix.

*1 Time for focusing on the subject is measured with LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./POWER O.I.S (H-PS14042) (bundled lens in DMC-GF5X) to move lens position to “2m” from “infinity” position. The zoom position is in wide end. Panasonic measurement method.
*2 For photo only
*3 Sound will not be recorded with [MINIATURE EFFECT] in Creative Control Mode and approximately 1/10 of the time period is recorded. (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long)
-Maximum time to record motion pictures continuously with [AVCHD] is 29 minutes 59 seconds in European PAL areas.
-Maximum time to record motion pictures continuously with [MP4] is 29 minutes 59 seconds or up to 4 GB.
-You can check the recordable time on the screen. (For [FHD] in [MP4] format, the file size is large and so the recordable time will drop below 29 minutes 59 seconds.)
*4 Video Recording using scene guide is not possible in some scenes

Panasonic DMC-GF5 specifications

Additional images

Press Release:

PANASONIC EXPANDS ITS POPULAR ZS-SERIES OF DIGITAL CAMERAS WITH NEW ADVANCED FEATURES AND CREATIVE SHOOTING OPTIONS PACKED IN A SLIM BODY

Panasonic LUMIX ZS20, the World’s Slimmest Digital Camera with a 20x Optical Zoom Lens*1, Also Features Full-HD Video Recording and Built-In GPS Capabilities

Secaucus, NJ (January, 31, 2012) – Panasonic today introduced the LUMIX DMC-ZS20, the newest member of the acclaimed LUMIX ZS-Series, and the world’s slimmest digital camera with a 20x optical zoom lens*1. With a powerful zoom, a 24mm ultra wide-angle LEICA DC VARIO-ELMAR lens and the ability to shoot full-High Defintion (HD), the new LUMIX ZS20 builds on the series’ success as an extremely versatile point-and-shoot model.  With a newly-redesigned lens system, the LUMIX ZS20 features a new mechanical structure and optical system to further improve image quality and with Nano Surface Coating technology, the LUMIX ZS20 offers stunning image clarity with minimized ghosting and flare. 

Beyond the quality of its lens, the LUMIX ZS20 integrates an enhanced built-in GPS*2 functionality, making it easy for users to pinpoint locations where photos were taken and share with family and friends on internet maps.  Map data can be installed onto the LUMIX ZS20 via a bundled DVD, giving the camera detailed worldwide maps of major regions on a scale of 1/25,000 or more precise.  A user can copy the map data of a designated city to an SDXC/SDHC/SD Memory Card and get quick geographic information to know their location and if any landmarks are located nearby. More than one million landmarks and 82 countries/regions are covered in the bundled DVD map.  Geo-tagged images are automatically sorted and can be played back along a map so that users can literally trace their photographic journey.  Many GPS cameras show only the latitude and longitude of where a photo is taken, but the LUMIX ZS20 shows the name of the Country/Region, State/Prov./County, County/Township, City/Town/Village and Landmark – all of which is saved in the EXIF data. 

“Panasonic has long been the leader in developing compact digital cameras with long zooms and wide-angle lenses and with the introduction of the LUMIX ZS20, we continue to be in the forefront with an extremely versatile digital camera that meets the needs of all different types of photographers,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Marketing Company of North America. “With an impressive 20x optical zoom and 24mm wide-angle lens, the ZS20 gives consumer the ability to capture a variety of different shots, all while carrying a digital camera that is slim enough to slip in a pocket or small purse.  Plus with Panasonic’s HD video recording capability and improved GPS functionality, the ZS20 is an excellent choice for consumers who want to fully capture the details of their memories.”

Featuring a newly developed 14.1-megapixel High Sensitivity MOS sensor, the LUMIX ZS20 is able to provide even higher image quality compared to its predecessors.  Coupled with the advanced image processor Venus Engine, the LUMIX ZS20 features high speed, high sensitivity image recording.  High speed burst shooting at 10 fps in full resolution and Light Speed AF allows users to capture even the most fleeting photo opportunities.

With the ability to record high-resolution, full-HD 1,920 x 1,080 60p videos in AVCHD Progressive (MPEG-4) format (or 30p in MP4)*3, the LUMIX ZS20 upgrades its full-HD recording capability and is able to produce extremely clear video details, even when subjects are moving quickly.  A powerful 20x optical zoom with 2-step Zoom function is available in video recording and the popular iA mode assists users, making video recording as easy as aiming the camera.  A stereo zoom microphone provides videos with the high-quality stereo sound of Dolby® Digital Stereo Creator, offering highly realistic sound in the captured video.  The Auto Wind Cut function helps to block out wind background noise making voices clearer, and mechanical noise caused by zooming is suppressed to improve overall video sound quality. 

In addition, the ZS20 has manual control options, allowing the user to adjust shutter speed and aperture, and 3D Photo Mode, the LUMIX ZS20 also features a variety of special effects that add fun to a photography shooting experience.  Creative Control mode offers a selection of artistic effects including Expressive Retro, High Dynamic, Sepia, Dynamic Monochrome, High Key, Low Key, Miniature Effect, Toy Effect and Soft Focus.  In Miniature Effect mode, the peripherals are defocused while saturation and contrast are emphasized to make the picture look like a diorama.  Video recorded in this mode is played back in 10x fast-forwarding, making it comical to watch*4.  Panorama mode makes it possible for users to shoot 360-degree horizontal or vertical panoramic images by taking consecutive shots and then overlay it for the effect of a panoramic photo.  Creative Retouch mode offers users six filters – Toy Effect, Soft Focus, Dynamic Monochrome, Expressive, High Key and Retro – to create artistic looking photos.  Additionally, the Auto Retouch function automatically adjusts contrast and brightness for a clearer, more natural image and can be applied with the simple press of a button. 

For users looking for a more intuitive photo experience, the LUMIX ZS20 features iA (Intelligent Auto) mode, which automatically activates a range of technologies to enhance photos without adjusting settings every time conditions change.  The new HDR (High Dynamic Range) together with POWER O.I.S. with Active Mode, which suppresses blur from hand-shake, AF Tracking, Intelligent ISO Control, Face Recognition, Intelligent Scene Selector, Intelligent Handheld Nightshot, Motion Deblur mode, Intelligent Burst mode and Intelligent Exposure allows users to point and shoot, leaving the camera to do all the work in capturing beautiful imagery. 

Additional features and functionalities of the LUMIX ZS20 include:

• Large, 3.0-inch 460,000-dot Smart Touch LCD Screen
• Touch AF, Touch Zoom or Touch Shutter during recording and various playback functions like scrolling the map with high visibility.
• Flexibility of USB charging or conventional AC adapter charging methods.
• LUMIX Image Uploader for seamless and instant sharing via Facebook or YouTube. Users can checkmark the photo or video files they want to share, connect it to a PC with the included USB cable or by inserting the SD Memory Card directly into the PC’s SD Card slot, and then the uploading automatically launches with an easy-to-follow menu option. 

Also introduced today, the LUMIX DMC-ZS15 features a versatile 24mm ultra-wide angle and powerful 16x optical zoom LEICA DC VARIO-ELMAR lens (24-383mm on 35mm camera equivalent) with 32x Intelligent Zoom. Other features include:

• 12.1-megapixel High Sensitivity MOS Sensor
• Full HD Video Recording in 60i AVCHD*5 and 30p in MP4
• Monaural Microphone
• Large, 3.0-inch 460,000-dot Intelligent LCD

The LUMIX ZS20 and ZS15 will be available in March 2012 for a suggested retail price of $349.99 and $279.99 respectively.  The LUMIX ZS20 will be available in black, red, white, and silver options; while the LUMIX ZS15 will be available in black and silver. For more on these Panasonic LUMIX models, please visit www.panasonic.com/lumix.

*1 As of January 31, 2012
*2 GPS may not work in China or in the border regions of countries neighboring China
*2 Depending on the locations, it may not be possible to correctly receive the  signals from GPS satellites.  In such cases, positioning may not be possible, or significant positioning discrepancy may occur. 
*3 Maximum time to record motion pictures continuously with [AVCHD] is 29 minutes 59 seconds. (excluding when [GS] or [SH] is set)
*3 Motion pictures in [MP4] can be recorded continuously for up to 29 minutes 59 seconds. Also, motion picture recorded continuously in [MP4] is up to 4 GB.
*4 Sound will not be recorded with Miniature Effect and approximately 1/10 of the time period is recorded (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long).
*5 Sensor output is 30p

Panasonic DMC-ZS20 (DMC-TZ30) and DMC-ZS15 (DMC-TZ25) specifications

Additional images

Press Release:

PANASONIC’S NEW TOP-OF-THE-LINE RUGGED DIGITAL CAMERA FEATURES GPS*¹ AND FULL-HD VIDEO RECORDING CAPABILITIES

The LUMIX TS4, the Optimal Outdoor Companion, Combines a GPS, Compass, Altimeter, Barometer with Waterproof*², Shockproof*³ and Freezeproof Features, Allowing it to Excel in Photo and Video Capture Under Many Conditions

SECAUCUS, NJ (January 31, 2012) – Panasonic today announced the LUMIX DMC-TS4, the company’s top-of-the-line rugged digital camera with features such as a built-in GPS*¹ system, compass, altimeter, barometer, plus outstanding toughness, including: waterproof*² to approximately 40 feet (12 meters), shockproof*³ to approximately 6.6 feet (2 meters), freezeproof to temperatures as low as 14ºF, and dustproof*². Beyond its rugged design, the LUMIX TS4 also excels in photo and video quality, offering the best of both worlds with a LEICA DC VARIO-ELMAR lens with a 4.6x optical zoom (35mm equivalent: 28-128mm), a 12.1-megapixel Hi-Speed CCD sensor and the advanced image processing LSI Venus Engine, and the ability to shoot 1,920 x 1,080 full-High Definition (HD) video in AVCHD and MP4 formats. 

“The LUMIX TS4 is the latest addition to our successful line of rugged digital cameras, which offer users the freedom to take high-quality photos and video under a variety of conditions thanks to a design that is waterproof, dustproof, shockproof and freezeproof. Plus, with added GPS and compass capabilities, the TS4 is the perfect travel companion,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Marketing Company of North America. “Beyond its top-of-the-line rugged features, the LUMIX TS4 captures exceptional photos and videos, also making it the ideal “worry-free” everyday digital camera for those life mishaps, like an accidental drop or a spilled drink.” 

The LUMIX TS4 is ideal for active outdoor use and the altimeter works as an indicator for depth underwater. The barometer log is available to help users forecast the climate and then log the barometric trends. The altitude measurements can be improved when using the camera’s GPS data, which is enhanced when compared to its predecessor, the LUMIX DMC-TS3.  The new GPS system has more than a million landmarks and 82 countries/regions covered in the maps available on the bundled DVD.  Geo-tagged images are automatically sorted and can be played back along a map so that users can literally trace their photographic journey.  The LUMIX TS4 shows the name of the Country/Region, State/Prov./County, County/Township, City/Town/Village and Landmark – all which is saved in the EXIF data. 

Thanks to its high-speed, large-capacity signal processing Venus Engine, the LUMIX TS4 is not just rugged on the outside, but powerful from within as well. The Venus Engine integrates advanced signal processing capabilities to power Intelligent Noise Reduction, thus producing stunning still photos and videos.  In addition, the Venus Engine powers high-speed burst shooting and super-fast response times, with Sonic Speed AF, allowing the user to catch those spur-of-the-moment memories.  

New to the LUMIX TS-Series, the LUMIX TS4 offers users manual operation, allowing adjustment of shutter speed and aperture for more creative photography. Plus, with modes such as Time Lapse Shot, Miniature Effect, and Panorama Shot – photography is even more fun.  With the Time Lapse Shot, once the start time, interval and the number of photos to shoot are set, the camera automatically records the images based on the settings and the LUMIX TS4 can be left to record stationary subjects, such as flowers coming into bloom, clouds, or an animal. Once the data is captured, during playback the footage is condensed to give a unique sense of time. The Miniature Effect mode, in which the peripheries are defocused while saturation and contrast is emphasized, makes the photo look like a diorama. For videos recorded in this mode*⁴, playback is 10x fast forward, making it comical and amusing to watch. Panorama Shot makes it is possible to shoot a maximum 360-degree of horizontal / vertical panoramic image by taking consecutive shots and overlaying the photos.

For those who are looking for an intuitive shooting option, the LUMIX TS4 includes Panasonic’s popular iA (Intelligent Auto) mode – a suite of technologies that are automatically engaged to allow the camera to select the most appropriate settings to take high-quality photos and videos. 

Plus, a dedicated video record lets the user instantly start recording videos while shooting photos without having to go through any additional menu options.

The Panasonic LUMIX TS4 will be available in orange, blue, black and silver options in mid-March 2012 with a suggested retail price of $399.99. For more information on Panasonic LUMIX digital cameras, visit www.panasonic.com/lumix.

*1 GPS may not work in China or in the border regions of countries neighboring China. Depending on the locations, it may not be possible to correctly receive the signals from GPS satellites. In such cases, positioning may not be possible, or a significant positioning discrepancy may occur. Information measured on this unit is only a rough indication. Do not use it for technical purposes.

*2 Waterproof/Dustproof Performance

Waterproof/dustproof rating complies with the “IPX8” and “IP6X” ratings. Provided the care and maintenance guidelines described in this document are strictly followed, this camera can operate underwater, to a depth not exceeding 12 m (40 feet) for a time not exceeding 60 minutes. This means that the camera can be used underwater for specified time in specified pressure in accordance with the handling method established by Panasonic.  This does not guarantee no destruction, no malfunction, or waterproofing in all conditions.

Handling of the camera

•Waterproofing is not guaranteed if the unit is subject to an impact as a result of being hit or dropped etc. If an impact to the camera occurs, it should be inspected (subject to a fee) by a Panasonic’s Service Centre to verify that the waterproofing is still effective.

• When the camera is splashed with detergent, soap, hot spring, bath additive, sun oil, sun screen, chemicals, etc., wipe it off immediately.

•Waterproof function of the camera is for sea water and fresh water only.

• Any malfunction caused by customer misuse, or mishandling will not be covered by the warranty.

• The inside of this unit is not waterproof. Water leakage will cause malfunction.

• Supplied accessories are not waterproof (excluding Hand Strap).

• Card and battery are not waterproof. Do not handle with a wet hand. Also, do not insert wet card or battery into the camera.

• Do not leave the camera for a long period of time in places where temperature is very low (at ski resorts or at high altitude etc.) or very high [above 40ºC (104°F)], inside a car under strong sunlight, close to a heater, on the beach, etc. Waterproof performance may be degraded.

*3 Shockproof Performance

Complies with “MIL-STD 810F Method 516.5-Shock”. The camera has cleared a drop test from a height of 2 m (6.6 feet) onto 3 cm (0.1 feet) thick plywood. In most cases this camera should not sustain any damage if dropped from a height not exceeding 2 m (6.6 feet). However, the drop height was changed from 122 cm (4 feet) to 200 cm (6.6 feet) dropping onto 3 cm (0.1 feet) thick plyboard. (Disregarding appearance change such as loss of paint or distortion of the part where drop impact is applied.)

*4 Sound will not be recorded with [MINIATURE EFFECT] in Creative Control Mode and approximately 1/10 of the time period is recorded. (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long)

Panasonic DMC-TS4/FT4 specifications

Additional images

Press Release:

PANASONIC INTRODUCES ENTRY-LEVEL RUGGED DIGITAL CAMERA THAT IS WATERPROOF, SHOCKPROOF AND DUSTPROOF

The Panasonic LUMIX TS20, With a Slim Profile, Also Shoots HD Video

SECAUCUS, NJ (January 31, 2012) – Panasonic today announced the Panasonic LUMIX TS20 digital camera, which features a rugged design allowing for it to be waterproof*¹ to approximately 16 feet (5 meters), shockproof*² to approximately 5 feet (1.5 meters), dustproof*¹  and freezeproof to temperatures as low as 14ºF. The LUMIX TS20 (16.1-megapixel) features a flat and slim profile with a 25mm ultra-wide-angle lens and a 4x optical zoom (35mm equivalent: 25-100mm).  Even more, the LUMIX TS20’s zoom extends to 8x equivalent with the Intelligent Zoom function, made possible by Panasonic’s Intelligent Resolution technology.

The LUMIX TS20 can shoot 720p High Definition video in the MP4 format and the 4x optical zoom is available during video recording – making this digital camera a highly-capable model for shooting video. Plus, with a dedicated video record button, switching between still photos and videos is quick and seamless.  The new LUMIX TS20 records dynamic HD video in 1280 x 720p at a smooth 30p MP4 format, which makes it easy for editing or sharing the videos. The recorded videos can be also directly uploaded to YouTube when the included software is installed. The LUMIX TS20 also features a 2.7-inch Intelligent LCD with High Angle mode.

“The Panasonic LUMIX TS20 is an affordable rugged digital camera ideal for any user who is looking for a slim, durable digital camera that can take high quality photos and HD videos in a variety of situations, such as at a beach, hiking, snowboarding and more,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Marketing Company of North America. “Thanks to its waterproof, shockproof and dustproof features, the TS20 is capable of capturing photos and videos that not many digital cameras can, and with iA, it’s also incredibly easy and intuitive to use.”

The LUMIX TS20 includes Panasonic’s popular iA (Intelligent Auto) mode – a suite of technologies that are automatically engaged without the use of any extra settings to allow the camera to select the most appropriate settings to take high-quality photos.  Panasonic’s iA features included in the LUMIX TS20 are MEGA O.I.S., AF Tracking, Intelligent ISO Control, Face Recognition, Intelligent Scene Selector and Intelligent Exposure.

In addition to being easy to use, The LUMIX TS20 also includes features that increase the photographic fun and creativity of the user.  The Miniature Effect mode, in which the peripheries are defocused while saturation and contrast is emphasized, makes the photo look like a diorama. For videos recorded in this mode*³ 3 playback is 10x fast forward, making it comical and amusing to watch. Panorama Shot makes it is possible to shoot a maximum 360-degree of horizontal / vertical panoramic image by taking consecutive shots and overlaying the photos.

The Panasonic LUMIX DMC-TS20 will be available in late-February 2012 in orange, blue, black and red models for a suggested retail price of $179.99.  For more information about Panasonic LUMIX digital cameras, please visit www.panasonic.com/lumix.

*1 This About Waterproof / Dustproof performance of the camera

This camera’s waterproof/dustproof rating complies with the “IPX8” and “IP6X” ratings. Provided the care and maintenance guidelines described in this document are strictly followed, this camera can operate underwater, to a depth not exceeding 5 m (16 feet) for a time not exceeding 60 minutes.  This does not guarantee no destruction, no malfunction, or waterproofing in all conditions. The camera can be used underwater for specified time in specified pressure in accordance with the handling method established by Panasonic.

Handling of the camera

•Waterproofing is not guaranteed if the unit is subject to an impact as a result of being hit or dropped etc. If an impact to the camera occurs, it should be inspected (subject to a fee) by a Panasonic’s Service Centre to verify that the waterproofing is still effective.

• When the camera is splashed with detergent, soap, hot spring, bath additive, sun oil, sun screen, chemicals, etc., wipe it off immediately.

•Waterproof function of the camera is for sea water and fresh water only.

• Any malfunction caused by customer misuse, or mishandling will not be covered by the warranty.

• The inside of this unit is not waterproof. Water leakage will cause malfunction.

• Supplied accessories are not waterproof (excluding strap).

• Card and battery are not waterproof. Do not handle with a wet hand. Also, do not insert wet card or battery into the camera.

• Do not leave the camera for a long period of time in places where temperature is very low (at ski resorts or at high altitude etc.) or very high [above 40 oC (104 °F)], inside a car under strong sunlight, close to a heater, on the beach, etc. Waterproof performance may be degraded.

*2 Anti-shock Performance. Panasonic’s test method is based on the above “MIL-STD 810F Method 516.5-Shock” of the U.S. Defense Department, which specifies performing drop tests from a height of 122 cm (4 feet), at 26 orientations (8 corners, 12 ridges, 6 faces) using 5 sets of devices, and passing the 26 orientation drops within 5 devices. (If failure occurs during the test, a new set is used to pass the drop orientation test within a total of 5 devices) However, the drop height was changed from 122 cm (4 feet) to 150 cm (5 feet) dropping onto 3 cm (0.1 feet) thick plyboard. This drop test was passed. (Disregarding appearance change such as loss of paint or distortion of the part where drop impact is applied.)

*3 Sound will not be recorded with [MINIATURE EFFECT] and approximately 1/10 of the time period is recorded. (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long.)

Panasonic DMC-TS20/FT20 specifications

Additional images

Press Release:

PANASONIC INTRODUCES ULTRA-SLIM LUMIX DIGITAL CAMERAS WITH 10X OPTICAL ZOOM AND WIDE-ANGLE LEICA LENS

Panasonic Lumix DMC-SZ7

New LUMIX SZ7 and SZ1 Digital Cameras Offer HD Video and 25mm Wide-Angle Lens in a Compact Body Designed to be Portable and Easy-To-Use

LAS VEGAS, NV (January 9, 2012) – Panasonic today introduced the new LUMIX SZ-Series of digital cameras, the LUMIX DMC-SZ7 and the LUMIX DMC-SZ1, which combine a powerful 10x optical zoom with a 25mm ultra-wide angle LEICA DC VARIO-ELMAR lens, in a slim and compact body, making it extremely portable and easy to carry.  The LUMIX SZ7 (14.1 megapixels) can also shoot full-High Definition, 1920 x 1080 60i videos and with Light Speed AF, it has a super-fast focus response time of approximately 0.1 second – making it easy to capture spontaneous must-have photos. The LUMIX SZ1 (16.1 megapixels) features 720p HD video recording capabilities, and both models are easy to use thanks to Panasonic’s popular iA (Intelligent Auto) mode which automatically chooses the best camera settings for natural, beautiful images.   

“As more and more people revert to their smartphones because of convenience to take spur-of-the-moment digital photos, Panasonic is introducing two digital cameras that are not only small and compact, but also offer high-end imaging features such as a wide-angle LEICA lens, extremely fast Auto Focus speeds, and High Definition video, giving the consumer outstanding image quality,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Marketing Company of North America. “Panasonic’s SZ7 and SZ1 are extremely compact in size, but offer features that are typically only available in much larger digital cameras, such as a 10x optical zoom, and with new features such as Panorama Shot and Miniature Effect, the SZ-Series is also fun to use.”

The LUMIX SZ7 and LUMIX SZ1 feature two new shooting modes – Miniature Effect and Panorama Shot.  In Miniature Effect mode, the peripherals are defocused while saturation and contrast is emphasized to make the picture like a diorama. Video recorded in Miniature Effect mode is played back in 10x fast-forwarding, making it comical and fun to watch*¹. Panorama Shot makes it possible to shoot a horizontal or vertical panoramic image by taking consecutive shots and then overlaying the photos for the effect of a panoramic photo.   Furthermore, both the LUMIX SZ7 and LUMIX SZ1 feature Creative Retouch which includes six filters -Toy Effect, Soft Focus Dynamic Monochrome, Expressive, High Key and Retro, each of which give the photo a more artistic look.  Both models also feature an Auto Retouch function that adjusts contrast and brightness to give the photo a different look – all with a single press of the button. 

To help ensure the LUMIX SZ7 and SZ1 are easy to use, both digital cameras feature Panasonic’s popular iA (Intelligent Auto) mode. In iA mode, a suite of technologies are automatically engaged and the camera chooses the best setting based on the shooting environment. For instance, iA includes the new High Dynamic Range (on the SZ7 only), Intelligent Handheld Nightshot (on the SZ7 only) and Motion Deblur (on the SZ7 only) together with AF Tracking, Intelligent ISO Control, MEGA O.I.S., Face Recognition (on the SZ7 only)/Face Detection (on the SZ1 only), Intelligent Scene Selector and Intelligent Exposure.

Other features of the new LUMIX SZ-Series include:

• 3.0-inch Intelligent LCD that automatically adjusts the backlight based on the environment’s lighting
• The LUMIX SZ7 features a MOS sensor to support full-HD video, while the LUMIX SZ1 features a CCD sensor
• USB power charging in addition to the conventional AC power supply
• 3D Photo Mode allows the user to take 20 panning shots and then the camera automatically selects the two most suitable images – one for the right eye and one for the left eye – to synthesize a 3D composite.  Available on the LUMIX SZ7 only
• Dedicated video record button which lets users instantly start recording a video without having to make any extra settings. Additionally, the full 10x optical zoom is available in video recording mode
• High-quality stereo sound via Dolby® Digital Stereo Creator accompanies the realistic HD videos. The stereo zoom microphone comes with zoom noise reduction system, and the Wind Cut function helps to block noise from background wind

Pricing and 2012 availability will be announced approximately 30 days prior to shipping.  The LUMIX SZ7 will be available in black and the LUMIX SZ1 will be available in black, silver, red and blue.  For more information, and live coverage on January 10-11 from Panasonic at the 2012 International Consumer Electronics Show, please visit www.panasonic.com/CES. Plus, follow Panasonic’s CES activities on Twitter @PanasonicEvents and join the conversations.

*1 Sound will not be recorded with [MINIATURE EFFECT] in Creative Control Mode and approximately 1/10 of the time period is recorded. (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long)

Panasonic Lumix DMC-SZ1

Panasonic Lumic DMC-SZ7 and DMC-SZ1 Specfications

Press Release:

PANASONIC ENHANCES LINEUP OF POPULAR FH-SERIES DIGITAL CAMERAS WITH TWO SLIMMER, MORE COMPACT MODELS

Panasonic Lumix DMC-FH8

Featuring a Bright, Fast LEICA f2.5 Lens, the New LUMIX FH6 is Equipped With HD Video Recording and Panoramic Shooting, While the LUMIX FH8 Also Adds a Creative Miniature Effect Mode and USB Charging Capability

LAS VEGAS, NV (January 9, 2012) – Panasonic today introduced the new 16.1-megapixel LUMIX DMC-FH8 and 14.1-megapixel LUMIX DMC-FH6, both of which feature slim, compact stylish designs and are packed with advanced photography functions to enhance a consumer’s ability to easily take beautiful photos, even in low light situations.  Beyond its capability to shoot high-quality still photos, both models can record 720p High Definition (HD) video.  The LUMIX FH6 shoots HD video in Motion JPEG format while the LUMIX FH8 records HD video in MP4 format and incorporates a dedicated video button in its design so users can quickly and easily switch from capturing photos to recording video.  

“The new LUMIX FH8 and LUMIX FH6 incorporate high-quality LEICA lenses with advanced imaging technologies that help create stunning picture quality in an extremely compact camera size. Both offer users of all photographic experience the ability to capture exceptional photos and video with an ultra-slim point-and-shoot camera that will bring their memories to life for years to come.  The FH8 goes even further by incorporating creative modes that spice up the memory-making for today’s discerning photographer,” said David Fisher, Product Manager, Imaging, Panasonic Consumer Marketing Company of North America. “A new feature to some 2012 LUMIX models, including the LUMIX FH8, is USB charging which offers users a more convenient and flexible way to charge the camera directly from a computer.”  

Equipped with a 24mm ultra-wide angle LEICA DC VARIO-SUMMARIT lens, the LUMIX FH8 and LUMIX FH6 offer an incredible 5x optical zoom with f2.5 brightness, all while maintaining a stylish, and slim camera body.  This high-end lens excels in shooting dynamic landscapes with wide-angle view and also in capturing moving subjects even in low-lit situations, like indoors or at night.  Offering exceptional optical performance to provide minimal distortion and chromatic aberrations while suppressing ghosting and flare, the advanced lens unit allows for higher shutter speed and captures stunningly clear images.  The 5x optical zoom also increases its power to the equivalent of 10x with the iA Zoom (Intelligent Auto Zoom) function with minimum deterioration of image quality thanks to the help of Intelligent Resolution technology.  The multi-tasking image-processing Venus Engine enables beautiful image recording and Sonic Speed AF (Auto Focus) combined with a quick camera start-up time to offer a high-speed response time to ensure users can capture even the most spur-of-the-moment photo opportunities. 

To encourage creative shooting, the LUMIX FH8 and LUMIX FH6 feature image effects that allow users to have more fun with their photographic experience.  The Panorama Shot makes it possible for users to shoot horizontal or vertical panoramic images by taking consecutive shots and then overlaying for the effect of a panoramic photo.  The popular Beauty Retouch function allows users to give photos a variety of cosmetic effects and Auto Retouch adjusts contrast and brightness levels to give photos a different look.  The LUMIX FH8 also adds Miniature Effect mode where peripherals are defocused and saturation and contrast are emphasized to make the picture look like a diorama.  Video recorded in Miniature Effect mode is played back in 10x fast-forwarding, making it comical and fun to watch*. 

For users looking for a large screen, the LUMIX FH8 offers a bright 3-inch LCD screen, while the LUMIX FH6 is slightly more compact with a 2.7-inch LCD screen.  The Intelligent LCD screens on both models are equipped with automatic backlight adjustment to offer a clear view of photos under any lighting conditions. In addition, both models offer LUMIX Image Uploader which lets users instantly share images and videos on Facebook© or YouTube©  via a computer.  The LUMIX FH8 also allows users to enjoy the new flexibility of USB charging or conventional AC adapter charging methods. 

In iA mode users can automatically activate a suite of technologies to enhance photos without adjusting settings every time conditions change.  As part of iA mode, the LUMIX FH8 features AF Tracking, making it easy to lock on subjects in a frame and keep them in focus – even as they move.  Both the LUMIX FH8 and FH6 also include the following features in iA: MEGA O.I.S. (Optical Image Stabilization), Intelligent ISO Control, Face Detection, Intelligent Scene Selector and Intelligent Exposure.   

Pricing and 2012 availability will be announced approximately 30 days prior to shipping. Adding to its stylish look, the LUMIX FH8 will be available in silver, black, red, and violet and the LUMIX FH6 will be available in black only.  For more information, and live coverage on January 10-11 from Panasonic at the 2012 International Consumer Electronics Show, please visit www.panasonic.com/CES. Plus, follow Panasonic’s CES activities on Twitter @PanasonicEvents and join the conversations.

Panasonic Lumic DMC-FH6

Panasonic Lumix DMC-FH8 and DMC-FH6 Specfications

With New Panorama and Auto Retouch Modes, the LUMIX S2 Provides Advanced Photographic Features in an Easy-to-Use and Affordable Model

LAS VEGAS, NV (January 9, 2012) – Panasonic today announces a new stylish, compact digital camera, the 14.1-megapixel LUMIX DMC-S2, with advanced features, including  a 28mm wide-angle LUMIX DC VARIO lens with 4x optical zoom, Sonic Speed Auto-Focus, and MEGA O.I.S. to help reduce blurry photos due to shaking hands, 720p HD video capabilities, plus Panorama and Auto Retouch Mode.  The LUMIX S2 merges essential functions and enhanced performance features into a simple and stylish design making it an appropriate camera for users with any level of photography skills. 

Featuring the new Panorama Mode, the LUMIX S2 allows users to shoot a horizontal or vertical panoramic image by taking a sequence of shots of one scene and overlaying the grouping of pictures to create one panoramic shot. The new Auto Retouch Mode adjusts contrast and brightness to give a different and unique look to any photo with the press of a button.

“With Panasonic’s LUMIX S2, we are bringing to market an affordable, intuitive, compact digital camera with smart features, designed for users who simply want to take great quality photos and videos,” said David Fisher, Product Manager, Imaging, Panasonic Marketing Company of North America. “Beyond the powerful 28mm wide-angle lens and HD video, the S2 also offers excellent landscape and large group shooting with the Panorama Mode and convenient retouching with Auto Retouch Mode.”

In addition, the DMC-S2 features dramatically speedier focusing, allowing users to quickly focus on moving subjects when shooting sports and other fast motion scenes.  The Sonic Speed AF system includes numerous re-engineering enhancements, including a higher-speed actuator, optimized algorithms and parallel software processing. The result is fast and accurate AF performance.

With Panasonic’s popular iA (Intelligent Auto) Mode, the LUMIX S2 allows users to easily activate a suite of technologies that engage automatically – with no setting changes needed, for beautiful, natural shots. In addition to MEGA O.I.S., iA also includes Intelligent ISO Control, Intelligent Scene Selector and Face Detection.  For video shooting, the LUMIX S2 features dynamic 1280 x 720p HD video recording capabilities.

The LUMIX S2 features a 2.7-inch Intelligent LCD and 28mm wide-angle LUMIX DC VARIO lens with 4x optical zoom and Intelligent Zoom for extended magnification to 8x, with the newly-integrated Intelligent Resolution technology. The high-speed, high-performance Venus Engine is incorporated to enable beautiful image recording with higher quality signal processing, while the Sonic Speed AF makes it easier to capture spur-of-the-moment photos.

Pricing and 2012 availability will be announced approximately 30 days prior to shipping.  The Panasonic LUMIX S2 will be available in a variety of colors, including black, pink and violet.  For more information, and live coverage on January 10-11 from Panasonic at the 2012 International Consumer Electronics Show, please visit www.panasonic.com/CES. Plus follow Panasonic’s CES activities on Twitter @PanasonicEvents and join the conversations.

Panasonic Lumix DMC-S2 Specfications

Press Release:

PANASONIC ANNOUNCES COMPACT DIGITAL CAMERA CAPABLE OF SHOOTING 3D PHOTOS AND VIDEOS

New LUMIX 3D1 Digital Camera Features Twin-Lens Design for capturing 3D Images,
or to Shoot Video and Still Photos Simultaneously

SECAUCUS, NJ (November 7, 2011) – Panasonic today announced the LUMIX DMC-3D1, a cutting-edge digital camera that employs two newly-developed lens units with folded optics design in a stunningly compact body that can capture crisp and clear 3D and 2D photos and videos.  The LUMIX 3D1, with a twin-lens design, features 25mm ultra-wide angle lenses with 4x optical zoom that offer the outstanding capability to record high resolution 8-megapixel 3D photo and 1920×1080 60i high quality 3D HD video using side-by-side method.  The LUMIX 3D1’s optics give users a wider range of composition possibilities with approximately 169% larger viewing space compared to that of 35mm cameras. 

Featuring a unique shooting option, the new twin-lens system allows the LUMIX 3D1 to capture 2D images and video simultaneously. The LUMIX 3D1 can shoot 12-megapixel 2D photos and record 1920x1080i full HD 2D videos.  In conventional standard digital compact cameras, users must shoot in either photo or video mode and when photo mode is selected, video recording is interrupted.  The twin-lens design of the LUMIX 3D1 breaks through these conventional barriers with two separate mechanisms for image capturing, allowing for dual shooting capabilities.  Additionally, the two-lens design allows users to record photo or video in different angles of view simultaneously.  For example, users can record an entire party scene with one lens while zooming in on and capturing the photo of a specific person with another lens. Users can easily switch between 2D and 3D mode with the dedicated 2D/3D switch conveniently located on the back of the camera. 

“Panasonic continues to lead the industry in 3D entertainment, giving consumers the opportunity to create their own content and then view it within their homes, and the new LUMIX 3D1 is an innovative digital camera that excels with its 3D imaging technologies, but also offers outstanding 2D photo capture options,” said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “With its twin-lens design, the LUMIX 3D1 can even shoot HD video through one lens and 2D photos from the other – thus getting still and moving content simultaneously, a unique shooting feature which Panasonic provides so users can stretch their creativity.”

The 12-megapixel High Sensitivity MOS sensor and the Venus Engine allow the LUMIX 3D1 to achieve high-quality images and easily process image sensitivity and speed. Multi-process Noise Reduction applies optimal noise reduction according to the brightness of different areas of an image, thus creating crisp and beautiful photos and videos. Both high frequency noise that occurs in the dark area, and low frequency noise in the light are of a photo are suppressed even though occurring simultaneously in a photo. As a result, images recorded in low-light situations are dramatically clear, even when recorded at a high ISO setting.

The LUMIX 3D1 boasts extremely fast consecutive shots at 8 fps (without auto focusing) and 4 fps (with auto focusing) in full resolution.  Utilizing quad-CPUs the Venus Engine processes large amounts of 1920x1080i Full-HD data at high speeds in either AVCHD or MP4 formats.  Although using two sets of lens units and sensors, energy consumption of Venus Engine stays minimized to maintain the camera’s battery life for as long as that of a single lens compact digital camera.

Though the LUMIX 3D1 utilizes advanced functions to shoot exciting 3D and 2D content, it is easy enough for anyone to shoot beautiful 2D photo and videos using iA (Intelligent Auto) mode.  iA mode combines a suite of functions to help users achieve the perfect shots, including: MEGA O.I.S, AF Tracking, Intelligent Scene Selector, Face Recognition and Intelligent ISO Control, Intelligent Exposure and Intelligent Handheld Nightshot, which generates beautiful night scenery with illumination by layering multiple images shot consecutively, allowing bright, glamorous night scenery to be recorded without using a tripod. The LUMIX 3D1 features a large 3.5-inch Smart Touch screen on the camera’s back which allows users to easily move through camera functions and recorded photos and videos.   

The Panasonic LUMIX DMC-3D1 will be available in December 2011 for a suggested retail price of $499.99. For more information, please visit www.panasonic.com/lumix.

Panasonic Lumix DMC-3D1 specifications

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Press Release:

CASIO LEVERAGES CES 2011 TO USHER IN NEW ERA IN DIGITAL IMAGING

The Casio TRYX® Boasts Radically New Form Factor and Raises Bar for Style and Innovation

LAS VEGAS, NV, January 5, 2011 ― Casio America, Inc. and its parent company, Casio Computer Co., Ltd., today unveiled TRYX®, a revolutionary new camera that will allow consumers to stand out and be noticed. Strikingly different than any other camera or camcorder on the market today, TRYX impresses with a distinctive, variable frame design which knows no bounds. With TRYX, consumers can do more and be prepared to capture their photographic lives in ways they were never able to before.

“TRYX truly is a remarkable camera and its announcement is a defining moment for Casio,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America Inc. “Unlike anything the industry has ever seen, TRYX brings unparalleled innovation and versatility straight to consumers’ hands with a radical new design. This is a camera which was designed specifically to meet the needs of the creative and connected consumer, looking for a unique digital imaging experience and a camera to compliment their lifestyle and personality.”

Tricked-Out Design
Thanks to its super thin (.59-inches thick), variable frame design, TRYX can adapt to fit the user’s preferred shooting style or to help them capture an image from just about any angle or in any environment. Users can hold the camera horizontally, in a traditional point-and-shoot style to capture still images or flip out the rotating, three-inch, touch-screen LCD and swivel the body to experience countless other positions. The frame rotates 360-degrees and can be adjusted so that the body can act as a tripod, allowing TRYX to stand on its own, or the LCD screen can be rotated up to 270-degrees so that users can perfect their own self portrait and see themselves in the frame. Users can even flip out and rotate the body so that the camera can hang from a hook, doorknob or other surface. The Casio TRYX’s body can also be adjusted so that users can record full-HD, 1080 video (30fps) with the traditional feel of a dedicated camcorder, either in a left‑ or right-handed grip or use it vertically, like a pocket camcorder.

High-Speed and High-Performance
In addition to its good looks, the Casio TRYX also boasts an equally impressive feature set. At the heart of the camera is a 12.1 megapixel back-illuminated CMOS sensor which will help capture stunning images thanks to its enhanced sensitivity and low-light performance. The TRYX’s CMOS sensor is also coupled with dual core processors as well as Casio’s state‑of‑the‑art  EXILIM® ENGINE HS, which add significant processing speed and enhance the overall imaging experience. Together, they power many of the camera’s unique creative functions, including High Dynamic Range (HDR) imaging, High-Speed SR Zoom, and slow‑motion video.

Expressing One’s Creativity
TRYX is fully-loaded and packed to the brim with a full range of functions, such as Slide Panorama and slow-motion video recording, which users can take advantage of to boost their creativity and truly express themselves through images. With Slide Panorama, users can effortlessly capture 360-degree panoramic images, and with slow-motion video, users can record events that are ordinarily too fast for the eye to see, at speeds up to 240 fps (432×320). TRYX also incorporates Casio’s revolutionary HDR-ART technology, which gives users the ability to effortlessly transform any photo from ordinary to extraordinary, all with just the touch of a button. HDR-ART works by combining continuous shots with differing exposures and performing highly-precise image analysis to locally change the contrast and level of color saturation. Users can select from three different processing levels to suit their artistic tastes and produce results that are guaranteed to impress.

Empowering the Fingertip
Housed within TRYX’s rotating, three-inch LCD screen (460K pixels / 3:2 aspect ratio) is the camera’s intuitive touch-screen interface which puts all camera controls right at the user’s fingertip. Through the touch-screen LCD, users can activate TRYX’s touch-shutter, which can focus on an area or subject in the frame and capture the photo, just by touching the screen. TRYX’s advanced self-timer can also be activated using the touch-screen LCD. Featuring a clever little twist, the self-timer can be triggered using the camera’s built-in motion sensor. Users can configure the self-timer using their finger to designate an area in the frame on the LCD where TRYX needs to monitor for motion. When motion is detected in the specified area, the self-timer will be triggered, enabling users to take pictures of themselves or allowing them time to get in the photo with a group of friends after placing the camera in just about any location, whether it be hanging it from a wall or setting it on a tabletop.

Ultra-Wide Angle Lens Makes it Easy
Taking a self-portrait, group shot, or an image of a landscape is typically a hassle with a standard lens and narrow focal length. With a standard lens, consumers are forced to sacrifice what they can actually capture, as they can’t fit exactly what they want in the frame. That’s no longer an issue with TRYX, as the camera offers an impressive, ultra-wide-angle, 21mm lens. With such a wide-angle lens, users can fit more of their desired scene into the frame, ensuring that they’ll be able to capture their own image as well as the background they’re in front of, or even a large group of family and friends.

TRYX’s 21mm ultra-wide-angle lens is also outfitted with Casio’s state-of-the-art High-Speed SR Zoom technology. Significantly more advanced than traditional digital zooms, High-Speed SR Zoom captures multiple still images at high-speed and combines them to produce sharp and clear photos. Image quality can be maintained up to two times the range of the focal length.

Social Media Simplified
Casio also preloaded the TRYX with software that facilitates the uploading of images and video directly to the Internet, including many of today’s most popular social networking platforms such as Facebook, Flickr and YouTube. Users can simply select which photos and videos they would like uploaded from the camera beforehand, and upon connecting it to a computer, the files will automatically be sent to each specified destination.

The Casio TRYX will be available April 2011 for $249.99.

Casio TRYX specifications

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Press Release:

CASIO ANNOUNCES NEW FLAGSHIP CAMERA FOR ITS EXILIM LINEUP

Revolutionary New EX-ZR100 Takes High-Speed Processing and Shooting to the Next Level

LAS VEGAS, NV, January 5, 2011 ― Casio America, Inc. and its parent company, Casio Computer Co., Ltd., today unveiled the 12.1 megapixel EX-ZR100, the new flagship model for the company’s popular EXILIM® family of digital cameras. Blazingly fast, the EX-ZR100 is powered by Casio’s new EXILIM ENGINE HS with dual core processors, which work together to offer consumers a high-speed shooting experience unlike any other. From high-speed image processing to slow-motion video recording, the next generation EXILIM EX-ZR100 represents a dramatic advancement beyond today’s traditional digital cameras. Also joining the EX-ZR100 is the EX-ZR10. Announced at the 2010 Photokina Expo, the EX-ZR10 is the younger sibling of the more advanced EX-ZR100, and will begin shipping in January 2011.

“Casio is continuously pushing the envelope for what’s possible when it comes to digital cameras, and nothing embodies that approach more than the new EX-ZR100,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America Inc. “The EX-ZR100 combines our most advanced imaging technologies and is indicative of the level of innovation that consumers can expect from Casio. This is a camera that we’re proud to call our flagship model for 2011.”
  
High-Speed Processing Power
The EX-ZR100 incorporates a 12.1 megapixel back-illuminated CMOS sensor which will help users capture high-resolution, low-noise images even in dimly lit environments. The camera also features sensor-shift image stabilization to help reduce the blur associated with hand movement for even better results. The sensor-shift stabilization technology also allows users to capture impressive 1920×1080 full-HD video at 30 frames-per-second (fps) with continuous auto focus. In addition, the EX-ZR100 features a built-in stereo microphone, and even offers users the ability to leverage the camera’s full optical zoom and capture digital still images with high-speed burst shooting (10 megapixel), all while recording video. The camera’s high-performance CMOS sensor is complimented even further by Casio’s advanced EXILIM ENGINE HS with dual core processors, which further enhance the digital imaging experience for consumers. Together, the EXILIM ENGINE HS with dual core processors drive the high-speed capabilities of the EX-ZR100 and are responsible for the camera’s industry leading, .37 second shot-to-shot time, slow-motion video recording as well as

high-speed burst shooting. With burst shooting, consumers can capture 30 10 megapixel images at a maximum speed of 40 shots per second. Adding even more versatility, the EX-ZR100’s Pre‑record Continuous Shutter will begin pre-recording images when the shutter button is pressed halfway, ensuring users will not miss a single critical moment even if they’re a little late in snapping the photo. All photos and video can be reviewed on the camera’s high-resolution three-inch LCD (460k).

Getting Creative
The new EX-ZR100 encompasses a number of unique shooting modes, such as slow-motion video recording, Slide Panorama, and Casio’s HDR-ART technology, which consumers can use to build on their creativity and better express themselves through images. With slow-motion, users can record fast-action events at a maximum speed of 1,000fps (224×64), revealing detail that’s simply too fast for the naked eye to see. Additional high-speed frame rates include 480fps (224×160) and 240fps (432×320).

With Casio’s HDR technology, each press of the shutter button actually takes several shots with different exposures and instantly combines them into a single image with a high dynamic range. This ensures that both light and dark areas are clearly visible in the photograph and that washed out or overly dark areas are minimized. The HDR-ART function uses this HDR technology to create beautifully artistic photographs. It locally controls the contrast and the level of color saturation of the analyzed subject, and achieves the kind of awe-inspiring effects that used to be possible only using dedicated software, all with just one press of the shutter button. The effects of the HDR-ART function can be set at three different processing levels, so now anyone can easily create dramatic, eye-catching HDR images that suit their artistic tastes and are sure to impress.

Users can also get creative with Slide Panorama, which will give them the ability to pan the EX‑ZR100 across a scene, such as an expansive landscape, to capture 360-degree images. Unique about Casio’s Slide Panorama is the fact that the function can detect moving subjects or peoples’ faces and will not use these subjects for the combined points. This makes it easy to take more natural panoramic images. The EX-ZR100 also makes using the camera fun thanks to its Dynamic Photo function. With Dynamic Photo, users can combine moving characters preloaded to the camera’s memory, with a still image or movie background of their choice.

Optics That Pack a Punch
Casio’s new flagship EXILIM model doesn’t fail to impress thanks to a robust lens that boasts a powerful 12.5x optical zoom and a focal length of 24mm-300mm (35mm film equivalent). Packed within a compact body that measures under an inch thick (0.95-inches), the ultra‑wide‑angle and telephoto capabilities of the EX-ZR100’s lens will allow users to fit more into the frame or get in close, no matter how near or far they may be. Furthermore, Casio greatly enhances the 12.5x optical zoom of the EX-ZR100 with its Multi Frame SR Zoom technology, which doubles the camera’s zoom to achieve a zoom that’s equivalent to a 25x optical zoom. Far more advanced than traditional digital zooms found on today’s digital cameras, Multi Frame SR Zoom leverages the high-speed processing power of the EXILIM ENGINE HS to capture and combine several images at once to produce a final photo with no loss of image quality.

The Casio EX-ZR10 is available in black and will ship in January 2011 for $249.99
The Casio EX-ZR100 will be available in black and will ship in March 2011 for $299.99

Casio Exilim EX-ZR100 specifications

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Press Release:

CASIO EXTENDS EXILIM® HI-ZOOM RANGE OF CAMERAS WITH THE EX-H30

H30 Offers 24mm, 12.5x Optical Zoom Lens and Can Take 1,000 Photos on a Single Charge*

LAS VEGAS, NV, January 5, 2011 ― Casio America, Inc. and its parent company, Casio Computer Co., Ltd., today added even more depth to its popular EXILIM® family of digital cameras with the announcement of the 16.1 megapixel EX-H30. With an impressive 24mm, ultra-wide-angle, 12.5x optical zoom lens as well as the ability to capture up to 1,000 photos on a single battery charge (*in accordance with Camera & Imaging Products Association standards), the new EX‑H30 offers the versatility that today’s travelers are looking for in a compact digital camera.

“Optics and battery performance are two qualities which should be top of mind for any consumer in the market for a camera to take with them while traveling or on vacation, and the new H30 excels in both areas,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America Inc. “Whether you’re near or far, the H30’s powerful zoom and ultra-wide angle lens will help you capture the image you want, while the camera’s exceptional battery performance will allow you to focus on capturing those memories rather than worrying about running out of power or the need to recharge.”

Battery Performance When it Counts
Thanks to Casio’s industry-leading, energy-saving technologies and a high-capacity, rechargeable lithium ion battery (NP-130), the new EX-H30 outperforms the competition when it comes to battery life. With one full charge of the battery, consumers can head out for the day, or in some cases, even the week, and document their travels knowing that they’ll have the ability to snap at least 1,000 photos.

Extending the Range
With a powerful 24mm-300mm (35mm equivalent) focal length, the EX-H30’s optics are sure to impress; however, that range can be further extended with no loss in image quality by leveraging Casio’s Single Frame SR Zoom. With Single Frame SR Zoom, users can extend the maximum telephoto range by 1.5x, putting an effective zoom of 18.8x right in the palm of their hand and in a camera body measuring under an inch thick (.95-inches). The ultra‑wide angle capabilities of the EX-H30 are also enhanced with Casio’s Slide Panorama technology, which will allow users

to capture natural panoramic images. Furthermore, when panning across the scene, Slide Panorama will automatically recognize moving subjects, and will omit them from the combined points of the final image (maximum of 240-degree panning).

High-Resolution Images and Video
The new EX-H30 couples a high-performance, 16.1 megapixel CCD with Casio’s sensor-shift technology to produce beautiful images with stunning detail. Moreover, the advanced image processing capability provided by Casio’s EXILIM ENGINE 5.0 ensures that color reproduction is clear and bright, and that images have a rich tonal gradation.  The new EX-H30 also boasts Casio’s super-resolution technology which will analyze and optimally process the respective areas of the photo that are contoured, textured with a detailed pattern, or flat, to deliver photos of exceptional quality and resolution.

 In addition to high-resolution still images, the EX-H30 also offers 720p high-definition video recording with continuous auto-focus. While recording video, users can also take advantage of the camera’s full optical zoom so that they capture the action no matter how far away they are. All images and video can be reviewed right on the camera’s large, three-inch LCD display (460k).

Options for the Enthusiast or Beginner
For the enthusiast shooter looking for more control, Casio includes manual shooting modes on the new EX-H30, such as Shutter Priority and Aperture Priority. For those who value simplicity and want to capture beautiful images with each press of the shutter, Casio’s Premium Auto is the mode to use. When set to Premium Auto, the EX-H30 will automatically analyze the scene being photographed and simultaneously optimize settings for exposure, ISO, sensitivity, focus location, photo blur correction, tonal range, color balance, and level of noise reduction.

Premium Auto will automatically distinguish night scenes, back lighting, a blue sky, green trees or a sunset and can sense whether there is a person’s face in the frame, the movement and position of the subject, and whether a tripod is being used. All images are analyzed pixel by pixel to apply different corrections depending on the subject. For example, if Premium Auto recognizes that the subject of the image is a person, it will automatically apply Makeup Mode, and will automatically apply Landscape Mode if it detects that the subject of the image is a landscape.

Useful for travelers is the EX-H30’s Silent Mode. Users can set the EX-H30 to Silent Mode instantly, which will prevent the camera from emitting any sound or flash, so as to not disturb those around you. Users can also get creative and have a little fun with their images using the EX-H30’s Dynamic Photo function. With Dynamic Photo, users can combine moving characters preloaded to the camera’s memory, with a still image or movie background of their choice.

The Casio EX-H30 will be available in four colors, including sliver, black, red, and gold, and will ship in March 2011 for $249.99.

* In accordance with Camera & Imaging Products Association (CIPA) standards: Temperature 23°C, LCD screen on, alternating between wide angle and telephoto zoom every 30 seconds, flash usage once every two shots, and powering on and off after every tenth shot.

Casio Exilim EX-H30 specifications

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Casio releases Compact EXILIM Camera with Hybrid GPS

World’s First Camera Combining GPS with Motion-Sensor Driven Autonomic Positioning, the EX-H20G tracks user’s location and displays where photos have been taken on a map

September 20, 2010 — Casio Computer Co., Ltd., today announced the latest edition to the EXILIM Hi-Zoom line-up of compact digital cameras with a high-power optical zoom lens—the EX-H20G. Perfect for travelling, the EX-H20G employs Casio’s unique Hybrid GPS system which can track a user’s position against map data stored in the camera’s internal memory. This, when combined with Casio’s original low power consumption technology, means the EX-H20G is ideal for people capturing their memories on the move.

A digital camera first, the EX-H20G can track a user’s position even while indoors. This is due to the Hybrid GPS system which combines a GPS engine with autonomic positioning made possible by a motion sensor. This enables users to take a photo with position information no matter where they are, displaying the user’s location and the photos and movies taken at any place on a map on the screen.

In addition to these features, the camera is pre-loaded with world atlas data and information on about 10,000 sightseeing photo spots around the globe, dramatically changing how people use their digital camera when travelling. The EX-H20G allows users to plan travel while viewing destinations on the on-screen map before departing, and then to confirm their present location, planned destinations, photo locations, photo angles, and route travelled on the map during their trip. After returning home, users can upload their photos to network services which offer location data such as Picasa and Google Earth, clearly displaying the locations visited and the photos taken at each. By integrating camera and map as well as location data and photos, this camera creates a whole new way to make the most of you travels.

Equipped with the new EXILIM Engine HS, the EX-H20G features all of the essential capabilities expected from a camera. When used with Casio’s Single Frame SR Zoom function, the wide-angle 24mm optical 10x zoom lens actually offers a 15X zoom range that maintains the image quality needed for 14.1-megapixel high-resolution photography. This represents 1.5 times the range of the optical zoom, with virtually no loss in quality. Other features include a three-inch, high-resolution 460K super clear LCD that is easy to view even when outdoors. The EX-H20G also comes with Casio’s advanced, fully automatic Premium Auto function for taking high quality shots of scenery and people with just a press of the button, and various useful functions for travelling such as Panorama Photo mode, which can take 360-degree photos, as well as auto-time adjustment of travel sites.

EXILIM Hi-Zoom EX-H20G FeaturesThe first digital camera with autonomic indoor positioning through Hybrid-GPS
The EX-H20G is equipped with a Hybrid-GPS system that combines a GPS engine with autonomic positioning made possible by a motion sensor. Even if no signals are received from GPS satellites when indoors, the system consecutively tracks the user’s location by employing an original algorithm using a three-way accelerometer and a three-way direction sensor. When the user goes back outside, the system automatically updates the positional information of the indoor location based on the exact location determined by GPS reception. This is an ideal system for a digital camera, allowing it to immediately track location data at any time and any place. 

Highly accurate and speedy position tracking with low power consumption
Through tracking and power control suited to each situation, such as camera not in use, power on, and power-off camera being carried, the camera enables highly precise and speedy position tracking while consuming only a small amount of power.

Complete with a wide range of functions useful for travelling

• Contains world atlas data including detailed maps of 140 world cities
• User’s location and photos and movies taken are displayed on a map
• Photos are saved with the location information, including longitude and latitude, shooting direction, and place names
• About 10,000 photos of popular sightseeing spots around the world are included in the internal memory and the camera can determine and display the most direct route from the user’s current position to a sightseeing spot
• A location name database with approximately one million items is included , enabling the camera to display the name of the shooting location on the screen
• Location name and other data can be embedded in the photo when taken
• The routes taken during the user’s journey are recorded into the memory even when the power is off
• H.264 video format HD Movies can be taken for long durations
• Travel memories can be reproduced vividly on a large-screen TV in a slide show with a map using an HDMI terminal

Premium Auto function produces beautiful photos with just a press of the button
Premium Auto enables the camera to automatically analyse the scene being photographed — including distinguishing night scenes, back lighting, a blue sky, green trees or a sunset — as well as sensing whether there is a face in the frame, the movement and position of the subject, and whether a tripod is being used. It simultaneously optimises settings for exposure, ISO, sensitivity, focus location, photo blur correction, tonal range and colour balance, and level of noise reduction. Images are analysed pixel by pixel to apply different correction to people and backgrounds. Premium Auto delivers an advanced level of full auto photography, ensuring high quality photos with just a press of the button. Landscape Makeup processing, which creates clearer landscape photographs, operates automatically.

Equipped with newly developed EXILIM Engine HS
The newly developed EXILIM Engine HS for advanced image processing boasts a multi-CPU and two parallel image processors, enabling the EX-H20G to accurately capture the genuine character of photo subjects with high-speed.

Powerful zoom that maintains high-resolution image quality through 15x
The EX-H20G is fitted with a wide-angle 24mm optical 10x zoom lens. Going beyond this, the camera offers a 15X zoom range that maintains image quality for 14.1-megapixel high-resolution photography when using the optical zoom with the Single Frame SR Zoom, which maintains image quality through 1.5 times the range of the optical zoom. CCD-shift image stabilisation is also built in to reduce photo blur from hand movement. These features allow users to photograph any kind of scene, from enormous structures in sightseeing areas to scenic views at a distance.

Dynamic Photo function for creating composite moving images
The EX-H20G also features Casio’s Dynamic Photo for creating moving photos. It works by combining moving characters from the preset memory with a background selected by the user, which can be either a still image or moving images.

Casio Exilim EX-H20G specifications

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Press Release:

Casio Releases New High-Speed EXILIM Camera with Slide Panorama feature

Quality Driven by New EXILIM ENGINE HS
Offering the Fun of Creating and Displaying Digital Art

September 20, 2010 — Casio Computer Co., Ltd., announced today the newest model in the EXILIM range of digital cameras – the EX-ZR10. Powered by the new EXILIM ENGINE HS that integrates high-speed shooting and high-speed image processing, the EX-ZR10 creates amazingly artistic photographs using Casio’s high dynamic range (HDR) technology. This next-generation high-speed camera represents a dramatic advancement beyond existing digital cameras.

The wide-angle 28 mm 7X optical zoom lens achieves zoom performance equivalent to 14X optical zoom with Casio’s Multi Frame SR Zoom, which actually combines a number of still images to create a sharp, clear photo. In addition, the dual image processing circuits built into the new engine dramatically reduce the interval between shots, and ultra-high speed burst shooting captures crucial moments at a maximum speed of 40 shots per second. These functions make sure you’ll never miss a shot.

The EX-ZR10 comes with the new EXILIM ENGINE HS and a high-sensitivity, 12-megapixel, back-illuminated CMOS sensor. Its high-speed burst shooting brings a professional touch to basic camera functions like shooting, viewing and recording. The high speed engine enables the user to record high precision videos and detailed continuous shooting with the support of its multiple CPU’s, a reconfigurable processor, and dual image processing circuits.

With Casio’s HDR technology, several exposures will be combined to create a single sharp image at the press of a button. This ensures that both light and dark areas are clearly visible in the photograph and minimises washed out or overly dark areas.

The wide range of shooting options also includes Premium Auto which takes beautiful photos with just a press of the button, and Slide Panorama that allows users to easily capture 360-degree panoramic images. The camera also offers a full range of movie functions. In addition to high-speed movie recording at up to 480 fps for slow motion movies, the EX-ZR10 also takes full HD movies (H.264). While shooting a movie, users can also capture still images with the optical zoom and burst shooting function.

EXILIM EX-ZR10 Features

New EXILIM ENGINE HS with high-speed shooting and high-speed image processing
The EX-ZR10 incorporates the newly developed EXILIM ENGINE HS for high-speed shooting and high-speed processing. Equipped with multiple CPUs, a reconfigurable processor, and dual image processing circuits, the engine can handle parallel operations such as movies and continuous shooting in a way that was impossible before. Further, the compositing function using high precision image analysis and processing records highly detailed images without losing any of the fine texture with high speed.

HDR technology accurately represents living colour
With Casio’s HS HDR technology, each press of the button actually takes several shots with different exposures and instantly combines them into a single image with a high dynamic range. This ensures that both light and dark areas are vividly reproduced in the photograph, minimising washed out or overly dark areas, reproducing the scene just as seen by the human eye. The EX-ZR10 uses algorithms that expand the dynamic range while maintaining sharpness, even when shooting subjects in strong contrast situations.

HDR ART creates artistic photographs
HDR ART combines continuous shots with differing brightness, performing high precision image analysis to locally change the contrast and the level of colour saturation. This allows users to create truly artistic photographs radically different than anything possible on conventional digital cameras.

Zoom up to 14X while maintaining refined image quality
The wide-angle 28 mm 7X optical zoom lens offers zoom performance equivalent to a maximum of 14X optical zoom while maintaining the image quality needed for high-resolution photography. This is achieved using multi-frame super-resolution technology which makes a composite image.

Ultra-high speed burst shooting captures crucial moments at a speed of 40 shots per second
The EX-ZR10 can take up to 30 shots of 10 megapixel high-resolution images with high-speed burst shooting at a maximum speed of 40 shots per second. What is more, if the camera is set to Prerecord Continuous Shutter, users will not miss a single critical moment even if they press the shutter a little late, since the camera starts shooting when the shutter button is only depressed halfway.

High-sensitivity, 12-megapixel, back-illuminated CMOS sensor
The EX-ZR10 uses a back-illuminated CMOS sensor. With 12-megapixel, high-resolution images, the EX-ZR10 achieves low-noise, high-quality photography even in dim lighting. The model also comes with CMOS-shift image stabilisation.

Premium Auto produces beautiful photos with just a press of a button
Premium Auto enables the camera to automatically analyse the scene being photographed — including distinguishing night scenes, back lighting, a blue sky, green trees or a sunset — as well as sensing whether there is a face in the frame, the movement and position of the subject, and whether a tripod is being used. It simultaneously optimises settings for exposure, ISO, sensitivity, focus location, photo blur correction, tonal range and colour balance, and level of noise reduction. Images are analysed pixel by pixel to apply different correction to people and backgrounds. Premium Auto delivers an advanced level of full auto photography, ensuring high quality photos with just a press of the button

Slide Panorama for capturing 360-degree panoramic images
This function makes it easy to take panoramic images, simply by panning the camera across the scene with the shutter button pressed.

High-speed movie recording at up to 480 fps for dramatic, ultra-slow motion movies
The EX-ZR10 can record high-speed movies of motion that is ordinarily too fast for the human eye to see (480 fps, 240 fps, 30-240 fps,).

Beautiful high-resolution full HD movies
The Full HD Movie function records beautiful videos at a size of 1,920 x 1,080 pixels. While shooting a movie, users can also quickly capture still images with the Still In Movie function which uses the optical zoom and continuous auto focus.

Casio Exilim EX-ZR10 specifications

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Press Release:

Casio Releases EXILIM with Single Frame SR Zoom

High-Performance Camera with Super Resolution Zoom and Stylish Design
Featuring Make-Up Mode function for flawless photos

September 20, 2010 – Casio Computer Co., Ltd., announced today the newest addition to the EXILIM range of digital cameras, the EX-Z2300. Designed with a stylish camera body and a resolution of 14.1 million effective pixels, the camera features highly advanced capabilities including Casio’s new Single Frame SR Zoom for extending the zoom range while maintaining super resolution image quality. The new EX-Z2300 offers all sorts of unique ways to have fun with photography including Casio’s popular Make-Up Mode function.

Casio’s revolutionary Make-Up Mode function enables the user to create beautiful pictures by automatically airbrushing imperfections including dark shadows, blemishes and shiny skin – ideal for creating flawless portraits whatever the situation. In addition, the EX-Z2300 features a three-inch, high-resolution 460K Super Clear LCD and a long-life battery which lasts about 580 photos on a single full charge.*
*CIPA Standards

The slim and speedy EX-Z2300 is equipped with the EXILIM Engine 5.0 and super resolution technology. Its Single Frame SR Zoom maintains image quality up to 1.5 times the maximum telephoto range of the optical zoom and the wide-angle 26mm optical 5x zoom lens offers a maximum 7.5X zoom range.
 
This stylish new model also boasts Single Frame SR Quality. Casio’s super resolution technology enables the user to capture photographs with exceptional quality, with CCD-shift image stabilisation for reducing photo blur from hand movement, HD movie capability, and high-speed auto focus.

The EX-Z2300 is available in five colours: gold, black, pink, purple, and blue and can be purchased at www.casioonline.co.uk 

EX-Z2300 Features
Single Frame SR Quality delivers images with exceptional clarity and resolution
EX-Z2300 uses super resolution technology to analyse and optimally process the respective areas of the photo that are contoured, textured or flat, delivering photos of exceptional quality and resolution.
                                                                            
Single Frame SR Zoom extends the maximum telephoto range of the optical zoom
EX-Z2300 uses super resolution technology to respectively enhance edges, flat areas and textures when enlarging images, by analysing and adjusting the contours in images and the relief of the subject. The Single Frame SR Zoom extends the maximum telephoto range of the optical zoom up to 1.5 times, while maintaining super resolution image quality. EX-Z2300 offers a 7.5 zoom range that maintains the image quality needed for 14.1-megapixel high-resolution photography when using the optical zoom with the Single Frame SR Zoom.
                                                                            
Premium Auto function produces beautiful photos with just a press of a button
Premium Auto enables the camera to automatically analyse the scene being photographed — including distinguishing night scenes, backlit shots, a blue sky, green trees or a sunset — as well as sensing whether there is a face in the frame, the movement and position of the subject, and whether a tripod is being used.

It simultaneously optimises settings for exposure, ISO, sensitivity, focus location, photo blur correction, tonal range and colour balance, and level of noise reduction. Images are analysed pixel by pixel to apply different correction to people and backgrounds. Premium Auto delivers an advanced level of full auto photography, ensuring high quality photos with just a press of the button.

Dynamic Photo function for creating composite moving images
The new camera offers Casio’s original Dynamic Photo function, which makes it easy for users to create “moving photos” right on the camera by cutting moving subjects from the background in images taken with continuous shooting, and combining those images on a different still or moving image background. Moving images of up to 20-seconds long can be used as a background, and it is also possible to make multiple characters move independently of one another.

The preset memory includes 26 kinds of animal characters including dogs, cats, and monkeys that move in a comical manner, such as a dog riding a bicycle and a monkey doing a handstand. Users can enjoy not only creating such images, but also use the software included with the camera to upload them to YouTubeTM or a blog, thereby broadening the enjoyment of viewing their original creations.

Art Shot and Art Effect functions create photos with the look of a painting
The Art Shot function makes use of the image processing technology in EXILIM Engine 5.0 to take photos of scenery or human subjects that have the look of an oil painting, crayon, or a water colour. With the Art Effect function, it is now possible to apply the same look as the Art Shot function to saved images.

Casio Exlimim EX-Z2300specifications

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Press Release:

CASIO INTRODUCES SLEEK ENTRY-LEVEL EXILIM EX-Z16

Stylish Design Blends with Easy Functionality for Outstanding Pictures

DOVER, NJ, September 20, 2010 — Casio America, Inc. and its parent company, Casio Computer Co., Ltd., announced today the addition of the entry-level EX-Z16 to its EXILIM® family of digital cameras. Marrying Casio’s sleek design with a host of easy-to-use capabilities – including Easy Mode, YouTube™ capture and a simplified user interface – the EX-Z16 makes taking great pictures amazingly simple.

This newest member of the EXILIM family boasts superb 12MP image quality, as well as 3x optical and 4x digital zoom capabilities. The Easy Mode interface offers a simplified menu, dedicated movie button, and a YouTube capture feature that enables users to record and share live-action videos with just a few clicks.

“We wanted to round out our Exilim digital camera line to include simplified functionality that is beneficial to consumers, and the EX-Z16 definitely achieves this goal,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America Inc. “The EX-Z16 doesn’t just take outstanding photos and videos, it captures beautiful, natural and organic shots that you’ll share and cherish with friends and family.”

EX-Z16 Features

Sleek, Stylish Design
Casio EXILIM has redefined digital camera “style” by introducing the world’s first super-slim and sleek camera models. The new EX-Z16 is no different, embodying the smooth design and functionality that EXILIM is known for. It fits perfectly in the palm of your hand and features smooth lines and an array of beautiful colors to choose from.

New Simplified Easy Mode User Interface Makes Taking Great Pics a Snap
Even the most inexperienced photographer can take gorgeous photos with the EX-Z16’s Easy Mode User Interface. The only settings you have to adjust on our 2.7-inch LCD screen are image size, flash and self timer – the camera does the rest! Best of all, your options are displayed on a simplified menu, making your adjustments quick and easy. Add in automatic Face Detection technology that automatically provides optimum focus — even in less than optimal lighting — and the EX-Z16 can help you take the best shots of your life.

Integrated YouTube Capture Mode for Easy Video Sharing
This feature enables you to easily record family moments or fun times with friends. Video is optimized to a web-friendly 640 x 480, H.264 format for quick transfer to YouTube, through Casio’s YouTube Uploader software. Then simply share with a few clicks of your mouse.

Big, Bright LCD Screen Brings Your Scenes to Life
Our 2.7-inch LCD (230K) screen provides an increased brightness and higher contrast, which gives you better image contrast, even in bright light situations. The wide 180‑degree viewing angle makes it easy to line up your shots from any perspective, ensuring that what you see is what you get.

BEST SHOT Function Produces Beautiful Photos with Just a Touch
The EX-Z16 also offers BEST SHOT technology, which automatically analyzes your scene and applies the best settings for capturing perfect images and video. This feature applies face detection, auto focus and exposure settings to a total of 23 types of scenes, offering optimal configuration in just about any setting or situation.

The EX-Z16 will be on store shelves in September and retail for $99.99.

Casio Exilim EX-Z16 specifications

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